Yes, Copywriting Is Still A Thing Here

Photo by Glenn Carstens-Peters on Unsplash

As we anticipate spring here in New England, we’ve been living through what I call “sprinter” — a mix of spring and winter where cold winds and rain follow a few sunny days.

It feels like spring is never really going to get here.

That anticipation is a lot like what some of my clients feel with their marketing.

“When will the clients come?” they ask.

“I’m doing all the things. I’ve written my website copy. I created a welcome email series. But somehow, prospects aren’t converting to clients.”

The path to good intentions is often paved with too many calls to action.

Case in point: One of my clients asked readers to schedule a time to come into their retail establishment; first, by choosing a time on a calendar, THEN emailing the client to get on the calendar.

As my friend Liz August says, “If COVID taught us anything, folks want a one-and-done solution.”

One click, one action, all in one spot.

I shared this nugget of wisdom with the client, and lo and behold; they found a better way to schedule appointments.

Sometimes it’s the copy, but sometimes it’s a systems issue. But it’s interesting how the systems issue gets revealed through the writing.

I know I’ve been talking a lot about books and writing coaching lately, but copywriting is still happening here in Judi 411 Land.

In the case of the client above, she came to me to review her email series, but here are some other ways I serve clients:

Website copy: If you’re looking for website messaging that will withstand the test of time, my Website Messaging Audit is a great place to start.

Blogs: If you want to engage The Google Machine for better organic search results, blogs are the way to go. Start with a Newsletter/Blog Brainstorm Session and walk away with six topics I can write about for you!

And as always, if your writing needs are in a different realm, custom writing services are also available. Book a Discovery Call to get the conversation started.