Writing Services for the Overlooked and Misunderstood.

Copywriting and Book Coaching for Entrepreneurs

Are you an established business owner feeling frustrated by website copy and messaging that just doesn’t hit the mark?

Fantastic! You’re right where you belong!

Are you a passionate writer in need of a little extra support?

Surprise! You’re still in the right place!

Have you been scribbling away but feel stuck on what to do next? 

Well, great news—you’ve landed in the perfect spot!

Raise your hand if you’re a:

  • Business owner eager to (re)connect with your ideal clients and craving a DFY (Done For You) solution

  • DIY marketer who loves to write but needs that extra polish before sharing your work.

  • Aspiring author who’s been crafting your masterpiece in secret and is now ready to unveil it to the world.

Have you run out of hands? I’ve got two more!

I’m your host, Judi Harrington, also known as Judi 411.

Think of me as your resident writing expert, here to share all the writing insights you didn’t know you needed.

And because I live to make things as simple as possible, I offer two ways to get your writing done.   

Writing Done For You or Writing Done With You  

Either way, we’ll collaborate, and you’ll walk away with great writing. You decide how much you want to be personally involved in the journey.

 Let’s breathe some life into your:

  • Website

  • Newsletters

  • Email campaigns

  • Blogs

  • Sales pages

  • Your book idea or manuscript

With my copywriting superpower for simplifying the most complex topics – from real estate, finance, insurance, and law to health and wellness, psychology, and neurolinguistics – you’re in the right hands for communicating clearly and, more importantly, converting your ideal client.

I’m the writer who brings your boring topics to life and makes people want to give you money.

Photo credit: Sandra Costello, who did a great job showcasing my hands.

Make it stand out.

And you know what doesn’t stand out? Being boring.
Sorry if that’s harsh but it’s true!

Fortunately, being boring is curable with my quick guide to writing excellent, un-boring copy that your audience can’t wait to read.

    Judi 411 Services

    Done For You

     Need captivating copy?
    Sit back and relax.
    I've got you covered.

    Done With You

     Learn to write compelling stories
    with my coaching.

    Word on the Street

    Don't just take my word for it. Let's hand the mic over to some of my amazing clients!

    • “What can I say about Judi? She is amazing and fun to work with. She really takes the time to get to know your business and you as a person, which only helps in the writing process. No critique is ever off the table nor discouraged. Judi truly takes the word "collaboration" to a whole new level. I am so grateful for the work she has done for me to help grow my business and my brand. I plan to work with her for many years to come. Thank you, Judi!”

      — Jennifer Keenan, Founder and CEO of the 4Squares Residential Group at Keller Williams Realty

    • “Judi not only polished my lender profile...she gave it new life! Her knack for crafting a message that speaks to a niche audience is uncanny. She was able to showcase me as a trustworthy mortgage expert who helps people in all stages of homeownership. I’m in love with the finished product, and can’t wait to work with Judi on further writing projects!”

      — Renee Guidaboni, Mortgage Loan Originator at Cross Country Mortgage, Inc.

    • “Judi is an experienced master writer and copywriter for both individuals and small businesses. She has an uncanny ability to take extremely complex ideas and effectively communicate these ideas in an organized, coherent way. A lot of us struggle going past the brainstorming phase. Not Judi! She's versatile, reliable, and laser focused on each aspect of the writing process. She makes your writing look polished, and professional and always stays true to your voice, philosophy, and mission.”

      — Alexis Avila, Founder/CEO Prepped and Polished

    • "Judi411’s newsletters are magical! Not only you get to zoom with her and laugh your head off during the entire meeting, but she has an uncanny ability to zero on the most important info and make it fun and and engaging for your audience. "

      — Polina Shneyderman, Acupuncturist, Herbal Medicine Expert, and Founder of AcuBoston.com

    • "I reached out to Judi because I wasn't really sure what I wanted to do with my book, and how I wanted to proceed. Through our conversation, she helped me to get exactly what I needed and find the solution that's right for me. She quickly became one of my critical council members, and I trust her vision and guidance. When you're ready to write your book, reach out to Judi, she will help you get the rest of the way there."

      — Minessa Konecky, Speaker, Trainer, Crisis Management Expert

    • "Judi 411 has a gift for asking the right questions , listening and creating an engaging Funny - with a capital F story."

      – Deb Siegel, Westchester Mortgage (yes, I can bring funny to mortgages…whodathunk?)

    • "I turned to Judi for copywriting help with the sales page within my Body-Peace® app as well as the app description. I was on a tight deadline and I had hit the creative wall, but then Judi opened the door. In just a few hours, she was able to revise and expand upon what I had written, all while maintaining my writing voice and business values. If you ever find yourself in a time crunch and need a copywriter on call, Judi is the woman to work with!"

      — Nina Manolson, Body-Peace® Coach

    • “Ever feel stuck writing about yourself? I did until Judi came to the rescue. Her LinkedIn Profile Makeover was a game changer. She skillfully integrated my past my accomplishments and experience with my new service offerings and breathed new life into my profile. I was so satisfied, I hired her to rewrite my website too!”

      — Kathleen Burns Kingsbury, Founder, KBK Wealth  Connection

    • "Judi has been great in helping me think through my messaging, drafting great content from my ideas, and brainstorming new ideas to build my business. She is responsive and holds me accountable for connecting and any work on my end as well, which I appreciate!"

      – Ellen Gillis, Leadership Coach and founder of Gillis Group

    • "Judi is amazing in that I can give her rough ideas, sometimes just a bullet list of concepts, and she spins it into a story that prompts my customers to take action to renew or review policies and sometimes bring me new business altogether. If you're looking for content and copy that converts and brings results, Judi is the writer you want on your team."

      — Chris Shepherd, Insurance Broker and Cybersecurity Insurance Lines Expert