How Often to Email Your List

A huge thank you to our email automation guru, Bev Feldman, for steering the newsletter ship last week and sharing her top-notch email marketing insights from the tech perspective.

Did you happen to catch her ​Automate with Heart newsletter​? It's brimming with nifty email automation tips that could give your inbox a little extra pep!

Now, back to the copywriting side of the email marketing house.

I’ve been meeting with a lot of business owners who want to incorporate or re-ignite their email marketing. Their number one question, without fail, is:

How often do I email my list?

The answer, of course, is, “It depends.”

I understand that this answer isn't popular (especially with me, so just imagine my feelings when I have to deliver this news), but the reality is, before we tackle anything else, we need to address some other crucial questions, beginning with:

When did you last send an email to your list?

Was it six months ago? Maybe a year ago? If so, we can draft an email akin to "Allow Me to Reintroduce Myself," which serves as a gentle reminder of your identity, your work, your approach, and what sets you apart. This email can also establish new expectations regarding how frequently they'll receive updates from you.

Ah, you haven't contacted your list before? In that case, we need to delve into some foundational work, bridging the technical aspects (cue BEV FELDMAN!) to ensure compliance and seamless automation.

We'll also collaborate on copywriting, where I come in crafting a Lead Magnet and Welcome Series to kickstart engagement.

Ready to breathe new life into your email engagement, regardless of how long it's been since you last hit send? Let's schedule a ​Clarity Call​ and revitalize your approach together.

I can't wait to explore the possibilities with you!

P.S. For those of you who've been diligently hitting that send button but sense a hint of staleness creeping in, dive into my 6 Hot Tips for Email Storytelling. Packed with expert advice and insights, it's your go-to resource for reinvigorating audience engagement.