Get Fresh Candles
Writing for Get Fresh Candles: A Lesson in Irony (and Branding)
Despite a lifelong aversion to candles (read: I'm terrified of them), I jumped at the chance to write website copy for Get Fresh Candles, a brand specializing in sustainable, customizable candles for corporate gifting. The irony was not lost on me.
The challenge? Pivoting their messaging from B2C to wholesale buyers—corporate event planners, HR teams, marketing pros—the folks looking for next-level branded gifts. The result? A compelling brand story that highlights:
Sustainability – Clean-burning, eco-friendly materials. No questionable chemicals. No guilt.
Customizability – Logo-branded designs, signature scents, and packaging that screams thoughtful and elevated.
Smart Positioning – A shift from consumer retail to corporate gifting, making candles the go-to for memorable brand experiences.
Lesson learned? Sometimes, stepping outside your comfort zone leads to some pretty fantastic work. (Just keep the fire away from me, okay?)
Need a messaging revamp? Let’s talk. No candles required.