I’m Judi Harrington,
and I am a business storyteller.
I work with businesses and brands as the trusted writing expert who develops your content as your business evolves.
From website copy and email marketing to blogs that turn into books related to your business, I’m here to make sure your story gets out in the world— where it belongs.
While I made my copywriting bones at the intersection of real estate, finance, and law, my true superpower lies in something beyond niches and industries.
I solve the age-old problem of: Communicating to ideal clients what’s in it for them to work with you and then take action.
My specialty lies in simplifying information to resonate with readers and spur them into action—an essential writing skill that transcends industries.
The skills I use to demystify legal, financial, and real estate concepts are the same ones that make acupuncture accessible, add flair to your interior design vision, help get more people into your retail store, or simply book a discovery call to get to know you and your business better.
In the words of one satisfied client, I'm an English-to-English translator who seamlessly bridges the gap between ideas and action.
Living inside the bottle makes it tough to read the label. Let's unravel the world's complexities together.
Get to Know Judi and the Judi 411 Brand
-
My clients generally fall into one of two archetypes:
Verbal Visionaries are business owners who hate to write but love to talk. At the same time, they know the value of content marketing and want to harness its power. For this crowd, I collaborate as their scribe: I ask a lot of questions, do a lot of listening, and turn their words into content that speaks to their audience in their voice.
Prolific Content Creators are visionaries of a different breed. They already know the value of content marketing, love to write, and produce content with ease. Yet, they crave direction and guidance on how to implement their content for maximum impact. Often, these individuals have a wealth of content stored in a digital drawer, hesitating to share it either due to a desire for a fresh perspective or uncertainty about how and where to distribute it. For these folks, I serve as a mirror, reflecting back on what they are saying to ensure it captures their intent.
The common denominator for these archetypes is that both often need assistance with implementing their content, and I offer solutions for that piece of the content management puzzle as well.
-
"Judi 411" started as a nickname because I'm a one-woman hive mind of information. Name the topic, and I either know about it or know how to find out about it. Add to that my knowledge and love of writing and storytelling made sense to name my business "Judi 411." I don't think anyone calls "411" on their phone for information any longer, but yet, people relate to the brand, no matter what age they are.
-
One constant in my life is that I've morphed into the de facto writing expert in every job I've ever held (and even when I'm not working!). People ask me to critique their writing all the time, and I usually have something crafty or witty to add that helps get the message across. I finally realized I could do this AS MY FULL-TIME JOB and leaped at the opportunity to create a business based on my love of writing!
-
I spent a long time hiding. Hiding my stories; hiding what I wanted to do. So my priority is not to hide anymore. I am telling my stories and living my life out loud, as it were. No one can find you if you are hiding.
Likewise, when it comes to writing for clients, it is vital to me they are seen by their ideal customer. But it is more important to me that they feel heard, so I spend a lot of time clarifying their intentions and values, which helps me write better copy for them.
Another value I hold dear to writing for clients is that I keep no ego in the process. Despite my big personality, I am conspicuously absent from the copy I write for my clients. I don't seek by lines or to have my name invoked all over the place. That's not who I am. I want to convey their message in their voice, in a way that reflects who they are and what their values are.
Portfolio Samples
The Menu
AKA The Ways You Can Work With Judi
Judi Harrington, also known as Judi 411, is a seasoned expert in transforming the mundane into the miraculous. With her salty style and knack for simplifying complex topics, Judi is your go-to writing professional, ready to share the insights you didn’t know you needed.
Judi offers two ways to get your writing done:
Writing Done For You or Writing Done With You.
No matter which option you choose, you’ll collaborate closely with Judi to produce great writing. The level of involvement is entirely up to you.
Whether it's your:
Website
Newsletters
Email campaigns
Blogs
Sales pages
Book idea or manuscript
Judi’s copywriting expertise spans a wide range of topics—from real estate, finance, insurance, and law to health and wellness, psychology, and neurolinguistics. She’s the right person to help you communicate clearly and, most importantly, convert your ideal clients.
GET YOUR FREEBIES RIGHT HERE
-
5 Ways To Make Your Copy Un-Boring
You know what doesn’t stand out? Being boring. Sorry if that’s harsh but it’s true! Fortunately, being boring is curable with my quick guide to writing excellent, un-boring copy that your audience can’t wait to read.
-
6 Hot Tips For Email Storytelling
Tired of your emails blending into the background? Let's face it, being meh won't cut it in today's inbox battleground. But fear not! I've got the remedy for lackluster storytelling. Dive into my quick guide to crafting captivating email narratives that'll have your audience eagerly awaiting your next message.
-
7 Stellar Tips for Writing Excellence
Whether you're just starting out or a seasoned wordsmith, brace yourself to be amazed and inspired as I reveal a treasure trove of my 7 favorite writing tools.
Why Clients Love Judi:
-
“What can I say about Judi? She is amazing and fun to work with. She really takes the time to get to know your business and you as a person, which only helps in the writing process. No critique is ever off the table nor discouraged. Judi truly takes the word "collaboration" to a whole new level. I am so grateful for the work she has done for me to help grow my business and my brand. I plan to work with her for many years to come. Thank you, Judi!”
— Jennifer Keenan, Founder and CEO of the 4Squares Residential Group at Keller Williams Realty
-
"Judi’s knack for crafting a message that speaks to a niche audience is uncanny. She showcased me as a trustworthy mortgage expert who helps people in all stages of homeownership. Judi is my go-to person for writing projects.”
— Renee Guidaboni, Mortgage Loan Originator at Cross Country Mortgage, Inc.
-
"Judi is nothing short of amazing! She transformed my LinkedIn Profile and website copy with fantastic content, and I've received countless positive comments about both. Her expertise truly shines through in every word."
— Gina Abudi, Abudi Consulting
-
“I turned to Judi for website copy and walked away with so much more. She helped me see the user experience and messaging challenges my brand was facing, and brought in a team of branding and website developers to make the magic happen. Judi’s focused on websites that work for the long-term, not just a quick fix.”
— Loni Paul, Loni Paul Jewelry
-
“Working with Judi is like having access to a second brain. She chameleons to your voice and intention so your work remains authentic to you while maintaining that invaluable, outside perspective that keeps you from losing your mind deep in the creative process. Judi is encouraging yet practical, evaluative yet kind, and an understanding writing companion who's always there when you need her most.”
— Kali Patrick, Sleep and Wellness Coach, and author of Mastering Your Sleep Puzzle: Your 12-Week Guide to Sleeping Better
Let’s Connect
Need copywriting? Schedule a Discovery Call to see if Judi is the best fit for you.
If you’ve bumped into Judi through networking channels or have been introduced by mutual connections, it's time to spice things up and chat with Judi about how you can start a referral party!