Transform Your LinkedIn Profile from Laundry List to Client Magnet!
As I continue down the rabbit hole of internet holidays, I discovered that March 20th is World Storytelling Day.
Being in the business of storytelling, I realized how powerful storytelling can be, especially when boosting your presence on platforms like LinkedIn.
Think back to LinkedIn's humble beginnings – it was essentially an online resume, a digital billboard for job seekers. But its own story has changed. Today, it's the playground where entrepreneurs and business founders cultivate referral relationships that turn into client introductions, establishing themselves as the go-to authorities in their fields.
And when you’re a trusted advisor, you need to tell a story that’s more than a laundry list of accomplishments, the way a resume typically reads.
Which leads me to the Experience section of your LinkedIn profile.
Have you ever sensed that your LinkedIn profile blends into the crowd, lost amidst countless others? You're not alone. Surrounded by bullet points and jargon, it's easy to get lost.
But fret not! Your LinkedIn profile is more than a laundry list of achievements. It's a chance to weave a story that grabs attention, builds connections, and turns visitors into valuable clients.
That’s exactly what I did for mortgage broker Debbie Siegel, founder of Westchester Mortgage.
And in following my earlier advice of “show, don’t tell,” I’m going to give you the Before: After comparison:
Before we met, Debbie had been staring at a blank screen, struggling to find the right words to convey how working with a mortgage broker is different than working with a traditional lender.
As she put it, “I need an English-to-English translator to make this message relatable while also standing out.”
Together, we weaved in the story of Debbie’s “why” and how she works alongside borrowers to find the loans that fit their needs.
The outcome? A profile that weaves a tale that endures through the ages. I penned Debbie's LinkedIn profile a couple of years back, yet its essence remains unchanged. Debbie and I move in similar circles, and every time we cross paths, she can't help but sing praises about her profile. People consistently comment on it when reaching out to connect with her.
And that’s what the best stories do: create connection.
If you're weary of fading into the background and eager to shine as the exceptional entrepreneur you are, seize this limited-time opportunity for a LinkedIn Profile Makeover, available now until March 31, 2024, for the amazing price of $750.
Here's to turning your profile from mundane to magnificent!
P.S. Don't let your LinkedIn profile collect dust. Elevate your presence today with the LinkedIn Profile Makeover and make meaningful connections that propel your business forward!