Swapping Out Labels 🏷️

I have a saying about marketing and brand messaging. 

“You can’t see the label when you live inside the bottle.” 

And whaddyaknow —  my label was changing, and I didn’t even realize it.

I was working with a client recently, and she told me she was thrilled that I am “opening up my niche” beyond my traditional subject areas: real estate, finance, and law.

And when I thought about what she said, I realized, “Wow, that’s true!”

While I continue to work with financial, legal, and real estate pros in developing content, this year, I’ve expanded my subject matter reach and written for a retail store and clients in the health and wellness arena.

And right now, I’m working with a photographer.

So, straight from “News to Me” to “News to You,” I’m here to say:

While my niche has traditionally been in real estate, finance, and law, I'm all ears for exploring other topics. 

Why? Because my true passion lies in something beyond niches and industries. It's all about solving the age-old problem of:

Communicating to ideal clients what’s in it for them to work with you and then take action.

I specialize in distilling information so that readers can understand and, more importantly, DO SOMETHING. 

And that’s a writing need that transcends industry. 

The skills I use to demystify legal, financial, and real estate concepts are the same ones that make acupuncture accessible, add flair to your interior design vision, help get more people into your retail store, or simply book a discovery call to get to know you and your business better.

As one of my clients loves to say, I’m an English-to-English translator. I bridge the gap between ideas and action.

So, if you've hesitated to contact me about writing for your business because you believe it's a topic I'm not interested in, I’m inviting you to reconsider. 

Let's break down those barriers and make sense of the world together. Book a Discovery Call to discuss your English-to-English translation needs, no matter the topic! 

P.S. Another common denominator among my clients is their need for better email marketing funnels. My solution? The Funnel Plumber. If your email marketing is bringing crickets 🦗 🦗, not cash 💵, a reworking of your email plumbing is in order! Click here to learn more.