Goat Rodeos and Rick Rolling
Greetings from Month Six of the Pandemic and the Goat Rodeo that is 2020.
Yes, Goat Rodeo, my new favorite phrase, thanks to my renewed obsession with Urban Dictionary. In case you missed my Word Nerd Wednesday (WNW) post on that topic, check it out here.
Which brings me to another "yes" moment...as you'll see from my WNW post link above (you did click on it, didn't you?) I'm moving more of my social media engagement to LinkedIn.
Remember LinkedIn? That place you posted your resume ten years ago and then promptly forgot all about it?
Well, I suggest that if you've not been there in a while, go check it out. LinkedIn is no longer the stuffy, dry business environment it used to be. LinkedIn is where the experts and visionaries hang out.
It's also where many solopreneurs and small business brands are making a name for themselves as the experts in their field.
Take my client, Renee Guidaboni Coleman, for instance. Renee is a loan officer with CrossCountry Mortgage. Renee's expertise is in reverse mortgages, which allow homeowners age 62 and over tap into the equity in their home as a source of income for various needs.
Now maybe you know something about reverse mortgages, and if you do, I'm willing to bet you are thinking, "those are bad news."
Which is why Renee came to me for help in building content on LinkedIn. She wanted to diffuse the misconceptions around reverse mortgages and educate her connections.
Together, we came up with a series of blog articles that address the misunderstandings around the product. We'll soon showcase success stories that demonstrate practical ways to incorporate reverse mortgages in a financial plan. You can read them via Renee's LinkedIn profile or her website.
If you're looking to refresh your LinkedIn presence, there are lots of ways I can help you do so. Schedule a consultation with me via my calendar, and we can get talking!
Judi 411 PSA: Rick Rolling and Reading Beyond the Headlines
We've all done it, even if we don't want to admit it. We see a provocative headline, and we draw a conclusion before reading further.
Best example yet: a friend posted on Facebook that 80s icon Rick Astley had died. As a child of the 80s and an unapologetic fan of "Rick Rolling," I was stunned. Cursing 2020 as The Worst Year Ever, I shook my fist at the sky and slumped on the couch for a moment of mourning.
Of course, I'm also Irish, and by DNA, I need to read all the details of someone's death, especially if it's untimely.
Guess what? I clicked on the link and was promptly, "Rick Rolled."
Yep, there he was, cutie-patootie, pompadour-pushing Rick Astley, singing away.
Yet, my friend's post's comments showed me that I was one of the few who clicked on the article. People were asking, "Is this true?" or merely lamenting, "What sad news!" or, my favorite, "What a terrible read."
If a provocative headline drew your attention, read a little further before deciding to pass along the shocking information.
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Make your ideas stand out.
And you know what doesn’t stand out? Being boring. Sorry if that’s harsh but it’s true! Fortunately, being boring is curable with my quick guide to writing excellent, un-boring copy that your audience can’t wait to read.
Download my “5 Ways to Make Your Copy UN-Boring” at www.judi411.com