Introductions are in Order
I am relieved to learn I am not the only person obsessed with The Kowloon Wedding. Thank you to all who have reached out and shared your mutual obsession with this epic Massachusetts event. I feel seen and heard.
Moving along with the party theme, I was at a cookout recently where in my perpetual role as the Mother Confessor of Middlesex County, I heard the gory details of someone’s family drama.
Listen, I get it. At times my life is like a country song, except a country song ends, and we all need to vent to someone. But this person? I barely knew them! They were a Day One Experience for me, and I could have gone the rest of my life not knowing what they shared.
It was too much, too soon for me.
Also, I felt like someone was talking at me, not to me.
The same thing can happen with email funnels.
I’d like to say, “If you know, you know,” but I’m pretty sure you already do.
Raise your hand if the following has happened to you:
You sign up for someone’s lead magnet. Instead of a “Welcome and thank you for subscribing” email, you’re immediately asked to buy something.
Think I’m kidding? I recently opted in to an email series, and the very first email was a link to where to buy the business owner’s book. True story.
Another variation on the “too much, too soon” theme is when the initial email launches into a long-winded version of the business owner’s journey to entrepreneurship.
I don’t want to say, “No one cares,” so instead, I’ll say, “No one cares about you yet.” Subscribers opt-in to your list because they want to know what YOU can do FOR THEM.
Your job is to welcome them, thank them, and relate to them, in that order.
Think of the first few emails as inviting a subscriber into your home. Would you open the door and then launch into a diatribe about you? Of course not. You’d take their coat, welcome them in, and offer them a beverage.
And then — and this is important, so pay attention — you’d ask them a question along the lines of “How are you? What’s new?”
The same cadence applies to that “Welcome” email.
Greet them and thank them for joining the list.
Offer something of value (like a quick tip or nugget of wisdom).
Ask them a question to get them engaged, such as, “What’s the one thing you’re hoping to learn by subscribing?” or “What’s your #1 challenge in your business right now?”
You can share your story later in the funnel.
As the saying goes, you only have one chance to make a first impression. Make it count!
P.S. So much of email marketing is telling the right story at the right time, which is why I created The Funnel Plumber: to optimize the power of your stories to convert prospects into clients.
If you’re a service-based entrepreneur whose email marketing results have been lackluster at best, I’ll help you write (or rewrite) sales funnel copy that is clear, concise, and persuasive. I can also help you identify and fix your funnel's leaky pipes and clogs.
If you’re looking for more RSVPs in the form of registrations, enrollments, sales, or leads, I can help you figure out what’s wrong and fix it.
Let's get your party started! Book your Funnel Plumber Discovery Call today.