Change, Leadership, and a Dog Named…?

A few months ago, Gina Abudi came to me with a clear mission: she wanted to launch a LinkedIn newsletter on change management, but there was one non-negotiable—“I don’t want this to be dry.”

Gina knew that change management could easily turn into a corporate snooze-fest, and she was determined to do something different—something that felt approachable, engaging, and, most importantly, fun. 

We began working together through copy coaching, meeting bi-weekly to clarify her content and message. Along the way, I taught Gina the art of conversational writing—moving away from the stiff, academic style often associated with business topics and focusing on making her writing feel like a chat with a trusted friend.

The result? Gina’s newsletter is approaching 1,000 subscribers in just a few months—and it’s anything but your typical dry, corporate fare.

When you subscribe, you get:

✅ Netflix recommendations (because, let’s face it, managing change can be exhausting)
✅ A peek into her family life, including her husband Yusuf’s culinary genius
✅ Cats and dogs living together—chaotic, yes, but also wonderfully entertaining
✅ And, of course, adorable dog photos

Through our work together, Gina has truly found her voice, blending her expertise with a lighthearted approach that’s perfect for tackling tough topics.

If you're a coach or business owner who’s been hesitant to launch your own LinkedIn newsletter because you’re not sure if your topic is “fun enough,” let’s talk! You can have a meaningful message AND a voice that resonates with your audience. I’ll help you transform your topic into content people are excited to read—no matter how “serious” the subject.

Join the growing community of almost 1,000 subscribers to Gina’s newsletter, and if you're ready to take the plunge with your own, email me at judi@judi411.com, and let’s make it happen.

Stay tuned—I’ll be celebrating another amazing coach soon!