How Not to Let Your LinkedIn Headline Snooze
One theme I forgot to mention ast week was World Sleep Day, which falls on March 15th this year. How apropos, given we are in the midst of Daylight Savings here in New England. I don’t know about you, but I could use a nap.
Speaking of sleeping, do you know what puts readers to sleep on LinkedIn? A boring profile headline.
Harsh? Yes. True? Also, yes.
Crafting a captivating LinkedIn profile headline is crucial for catching the attention of potential connections who can later become referral partners and clients. When people connect with you after a networking event, it's the first thing they see, and it sets the tone for how they perceive your professional brand.
Instead of putting your audience to sleep, your headline should be like a wake-up call, enticing them to learn more about you and what you have to offer.
My advice here is simple: Show, Don’t Tell.
Instead of “Insurance Agent,” why not “Creating Protection for a Lifetime”?
Why settle for “Mortgage Broker” when you can say “Beyond Rates: Mortgage Lending Focused on YOUR Needs”?
See how each of those piques curiosity? Yeah. That’s what you’re looking for because it inspires connection.
That’s precisely what happened when Gina Abudi came my way for a LinkedIn Profile Makeover.
Gina consults with companies and organizations to turbocharge productivity, focusing on GSD: Getting Stuff Done. Additionally, she nurtures leaders to drive impactful change within their organizations.
Now, that’s still a lot to say, so it came down to finding out what makes Gina different. In our LinkedIn Makeover Consult call, I dug in a little deeper and found Gina’s secret sauce:
Gina believes with every fiber of her being that employees are the ones who bring change to life.
The musician in me couldn’t resist. I had to suggest the following headline:
Obviously, Gina loved it, too. ;-) But more importantly, once we reworked her headline and her About section, Gina found herself getting some LinkedIn love.
I’ll turn the mic over to her:
I'm ecstatic about the remarkable change in my LinkedIn Profile! Countless individuals have reached out to express their interest, igniting engaging discussions about my work with a wider audience. Plus, sealing the deal with a client who was previously hesitant has been incredibly fulfilling. The revamped profile has truly sparked action and opportunity beyond what I imagined!
Who needs coffee when you have a wake-up call like that?
Ready to revitalize your LinkedIn profile and turn it into an eye-catching opportunity? Let's transform your online presence from a tired yawn to a captivating showcase.
Sign up for a LinkedIn Profile Makeover today and while others are putting readers to sleep!
P.S. Don't hit snooze on this opportunity! The LinkedIn Profile Makeover offer is only available through the month of March. Act now to secure your spot because once the clock strikes midnight on March 31, 2024, this offer at this price goes into hibernation.
P.P.S. Keep an eye out for future posts featuring Gina in my Client Hall of Fame series, where we'll spotlight her website – another project we worked on together!