Get to Know Judi and the Judi 411 Brand

Where do your clients struggle most in the writing process? How do you help them?

My clients generally fall into one of two archetypes:

• Verbal Visionaries are business owners who hate to write but love to talk. At the same time, they know the value of content marketing and want to harness its power. For this crowd, I collaborate as their scribe: I ask a lot of questions, do a lot of listening, and turn their words into content that speaks to their audience in their voice.

• Prolific Content Creators are visionaries of a different breed. They already know the value of content marketing, love to write, and produce content with ease. Yet, they crave direction and guidance on how to implement their content for maximum impact. Often, these individuals have a wealth of content stored in a digital drawer, hesitating to share it either due to a desire for a fresh perspective or uncertainty about how and where to distribute it. For these folks, I serve as a mirror, reflecting back on what they are saying to ensure it captures their intent.

The common denominator for these archetypes is that both often need assistance with implementing their content, and I offer solutions for that piece of the content management puzzle as well.

What's the 411 on the name "Judi 411"?

 "Judi 411" started as a nickname because I'm a one-woman hive mind of information. Name the topic, and I either know about it or know how to find out about it. Add to that my knowledge and love of writing and storytelling made sense to name my business "Judi 411." I don't think anyone calls "411" on their phone for information any longer, but yet, people relate to the brand, no matter what age they are.

How did you end up in the world of copywriting?

One constant in my life is that I've morphed into the de facto writing expert in every job I've ever held (and even when I'm not working!). People ask me to critique their writing all the time, and I usually have something crafty or witty to add that helps get the message across. I finally realized I could do this AS MY FULL-TIME JOB and leaped at the opportunity to create a business based on my love of writing! 

What are your top 3 personal goals as a writer?

 I spent a long time hiding. Hiding my stories; hiding what I wanted to do. So my priority is not to hide anymore. I am telling my stories and living my life out loud, as it were. No one can find you if you are hiding.

 Likewise, when it comes to writing for clients, it is vital to me they are seen by their ideal customer. But it is more important to me that they feel heard, so I spend a lot of time clarifying their intentions and values, which helps me write better copy for them. 

 Another value I hold dear to writing for clients is that I keep no ego in the process. Despite my big personality, I am conspicuously absent from the copy I write for my clients. I don't seek by lines or to have my name invoked all over the place. That's not who I am. I want to convey their message in their voice, in a way that reflects who they are and what their values are.