Women and Money [Client Spotlight]
Welcome to April, where some different themes emerge: Earth Day, Patriot’s Day here in Boston, and most notably, my birthday on the 13th, when I'll reach the age of wisdom but remain youthful at heart.
April also hosts my personal internet holiday on 4/11, celebrated as 411 Day. On this day, I invite followers to share obscure, bizarre facts with me to see if they can stump me—so get creative! I promise to be honest about whether your 411 is news to me.
Now, onto the writing theme this month: website copy, which, of course, starts with a story.
Rarely does a five-time author approach me for website copy, but that's precisely what happened a few months ago when wealth psychology expert Kathleen Burns Kingsbury contacted me.
Kathleen sought to revise her message to align with her business shift from author speaking engagements to promoting her flagship coaching program, "Unleash Your True Value™," designed for women entrepreneurs who want to boost their bottom lines.
But Kathleen's influence doesn't stop at coaching entrepreneurs. She also provides invaluable consulting services to wealth management firms, helping them empower women within the industry while speaking more clearly and inclusively to women investors. Her unique insights and strategies have the potential to transform these firms and the industry as a whole.
Yes, this messaging shift was a big task, but when you get two writers together, anything is possible.
I’m delighted to share the newly launched website, KBK Wealth Connection.
If your business is undergoing a transition and you're looking to revisit your messaging strategy, let's talk. Reach out today to discuss how we can collaborate to refine your brand's voice and story and effectively communicate your evolving narrative to your audience.
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P.S. Stay tuned for an exclusive insight into one often-overlooked aspect of Kathleen's website development journey. You won't want to miss it!