Website Copywriting
For business owners who need their website to work as hard as they do.
Your website isn’t there to describe what you do. It’s there to make people:
- trust you
- understand you
- choose you
- take the next step
That requires more than decent writing.
It takes clear messaging, smart structure, and a voice that sounds like you—on your best day.
That’s what I deliver.
You’re not hiring a writer. You’re hiring a partner.
Website copywriting—particularly in highly regulated industries like real estate, finance, and law—is not a commodity.
You’re not only trying to sound polished. You’re communicating complex concepts that require clarity, credibility, and compliance awareness.
That’s where I specialize.
When you work with me, you’re getting:
- original copy written from scratch for your business
- decades of professional experience
- deep domain knowledge in regulated industries
- a sharp editorial eye
- messaging that’s clear, credible, and conversion-ready
My specialty: translating complicated, technical concepts into website copy that feels clear, persuasive, and credible—without creating unnecessary risk.
How I Work
My process is structured and collaborative.
You can expect:
- smart questions
- clear direction
- messaging clarity
- copy that sounds like you, only stronger
- a project that moves forward without chaos
Start Here
Book a 20-Minute Clarity Call
Every website project begins with a focused, 20-minute Clarity Call.
This is a high-level filter conversation grounded in one central question:
Why this rewrite — and why now?
During this call, we determine:
- whether your business is positioned for this level of work
- whether there is strategic alignment
- whether we are the right fit to move forward
This is not a working session, a strategy call, or a scope-building exercise.
If we decide to proceed, the Website Copy Analysis becomes the first paid phase of the engagement.
Website Copy Analysis
Starting at $750
The Website Copy Analysis is a strategic messaging review where I evaluate:
- what’s working
- what’s unclear
- what’s weakening credibility or conversion
- what needs to change (and what doesn’t)
You’ll receive a written proposal outlining the recommended next step.
If you approve a proposal within 30 days, your analysis fee is applied toward your package.
How We Can Work Together
There are two primary engagement paths.
1. You Bring the Designer
If you already have a designer, developer, or agency, I step in as your website copywriter.
- I write the copy
- your team handles implementation
- agency coordination is available as an add-on if messaging oversight is required during the build
OR
2. I Bring the Team
If your website requires deeper structural alignment—or you prefer a one-stop shop—I can bring you into an agency partnership for a fully integrated rebuild.
- messaging strategy and copy are developed first,
- design aligns with messaging from the start,
- you work with a cohesive team
The appropriate path is determined during your Clarity Call and Website Copy Analysis.
Website Copywriting Packages
Website Copy Refresh
Starting at $2,500
Best for websites with a solid structure that need sharper messaging and clearer positioning.
Typically includes:
- two core pages (most often Home, About, or Offers/Services)
Includes:
- up to three rounds of edits
Additional pages are scoped separately based on complexity and depth.
Full Website Rewrite
Starting at $5,000
A comprehensive messaging transformation for established businesses ready to elevate their positioning.
Typically includes:
- Home
- About
- Services Page (including up to 2 core offerings)
- Contact
Includes:
- up to three rounds of edits
Standalone service pages and additional website pages are scoped and priced separately based on length, technical complexity, and strategic depth.
Foundational Messaging
Custom Pricing
For businesses in transition that require deeper strategic clarity before page copy is drafted.
Best for:
- startups
- new brands
- spin-offs
- rebrands
- pivots
- businesses clarifying their niche
This engagement establishes the messaging foundation—positioning, voice, and structure—before writing begins.
Agency Coordination Add-On (Optional)
Starting at $750
If you’re hiring me strictly for copywriting and working with an external agency, designer, or developer, this add-on keeps your messaging intact as it moves into design.
Scope is based on project size, page count, and the level of collaboration required.
Final pricing reflects the depth of involvement.
Custom Website Copywriting
Scoped by Proposal
Single-page projects and specialty pages begin with a Clarity Call and Website Copy Analysis.
Common requests include:
- service offering pages
- speaker pages
- podcast pages
- launch pages
- event or workshop pages
Copy Editing + Refinement
Scoped for Proposal
Already have copy written—by you, your team, or another writer?
It might even be your best stab at AI. No judgment.
Editing projects begin with a Website Copy Analysis to determine whether the work requires:
- light editing
- deeper restructuring
- a full rewrite
Ready to Get Started?
Book a Clarity Call to begin the process.
If you’ve been meaning to fix your website “soon,” consider this your sign.
Working with Judi was a game-changer for my business. Our new website copy is amazing and has significantly increased our client inquiries and conversions.
– Kathleen Burns Kingsbury
KBK Wealth Connection
Judi nailed my voice and mission after only meeting for about an hour. She’s truly magical in how she weaves copy that sounds LIKE YOU.
– Dr. Lauran Star
Organizational Disruptor and Thought Leader
We’re accountants, not wordsmiths, and Judi gets it. She understood our need for a website that targeted our ideal client while also attracting new CPA staff. From launch day, we were already getting client calls from people we wanted to work with.
– Katrina Kowalski
OnPoint Tax & Consulting
Judi takes the bare bones writing my clients provide and sprinkles some kind of magical unicorn dust on them to make the message clearer, easier to understand, and most importantly, converts!
– Maureen Ciaccio
Web Designer and Owner of mhc Design Studio