Want to know the fastest way to flatten your voice?
Start writing the way your industry writes.
I see this all the time in highly regulated spaces—finance, real estate, law—where people think “professional” means:
-vague
-over-explained
-allergic to verbs
-packed with words that don’t actually point to anything real
But here’s the twist:
mission-driven organizations do it too.
Nonprofits. Associations. Higher ed.
Not because they don’t have something to say…
but because they’re trying to sound “credible.”
And credibility is important.
But credibility without clarity is a missed connection.
Your audience doesn’t need you to sound like a brochure.
They need you to sound like someone who knows what they’re doing and knows who they’re talking to.
That’s voice.
Not loud.
Not trendy.
Not perfect.
Just true.
The easiest way to lose your voice?
