Blog
An archive of newsletter topics plus fresh content crafted for deeper dives and ongoing inspiration.📌 Everyone asks me about AI in writing. Here’s my honest take:
What Is Compliance-Ready Copy And Why It Matters in Regulated Industries
AI has made it easier than ever to generate content that sounds right. That’s not the hard part anymore. The hard part is making sure it holds up. Compliance-ready copy is writing that passes review and still makes sense to a human being. Yes—both. In regulated...
AI Didn’t Replace Writing. It Changed What Good Writing Requires in Regulated Industries
When ChatGPT first started gaining traction, the question was whether AI would replace writing. It didn’t. What it did instead is harder to see—and, frankly, more important. In regulated industries, the difference between sounding right and holding up isn’t...
Client Showcase: Brightway Advisors
Every once in a while, I have the privilege of working on a project that reminds me why I love this work. The new website for Brightway Advisors is one of those projects. What made it special wasn't simply the finished website. It was the way it came together. Every...
The “Quick Website Fix” That Almost Never Is
A lot of people come to me because they think they need a new website. The homepage feels dated. The About page has never quite sounded right. The business has changed, and they're convinced what they need is better copy. That's certainly where the conversation...
My Very Boston Super Bowl
We may be getting ready to celebrate the end of summer, but today is my Very Boston Super Bowl: Allston Christmas. For the uninitiated, this is the biggest move day of the year across Greater Boston, and the sidewalks of Allston become a treasure hunt of furniture,...
What actually happens in a Voice Clarity Intensive?
One of the questions I hear most often is, "What actually happens in a Voice Clarity Intensive?" The easiest way to answer that is to tell you what happened with one of my clients. He came to me because his employee benefits firm had a name that sounded more like a...
Sometimes the business isn’t what you think it is.
One of my favorite moments in client work is when we realize we've been trying to solve the wrong problem. That happened recently with a client who owns a college admissions consulting business. She came to me because she wanted to create a thought leadership brand...
You can’t read the label when you live inside the bottle.
One of my favorite expressions is this: You can't read the label when you live inside the bottle. It's why writing your own website is so difficult. It's also why AI can only take you so far. Neither one can solve the biggest challenge: proximity. When you've spent...
It rarely starts as a writing problem.
Most people who reach out to me think they have a writing problem. Their website doesn't sound like them anymore. Their LinkedIn profile feels dated. They keep rewriting the same paragraph, convinced the next version will finally be the one that clicks. Sometimes...
Beachside or poolside… I’ve got your book
We’ve covered your summer listening. We’ve covered your quick-hit reading. Which brings me to a very specific category: Beachside or poolside reading. The kind of book you toss in your bag, pull out with sandy hands, and read while half-listening for “Mom?” or “Can...
A sentence I don’t hear nearly enough in finance
“I don’t want to sound like a mansplainer.” That was the brief. Not a brand voice document. Not a 27-page strategy deck. Just that one sentence—and I knew exactly what he meant, because I already knew who we were trying to reach… and more importantly, what she had...