One of the challenges of running a business for a long time is that you stop noticing things. The language you use every day feels ordinary because you’ve been saying it for years. The problems you solve seem obvious because you’ve solved them hundreds of...
Years ago, an insurance agency that offered both personal and commercial insurance hired me to write a client newsletter. The goal was simple. They wanted to stay in touch throughout the year so clients didn’t feel like the only time they heard from their...
I have a homework assignment for you. The next time you’re talking with someone who knows you well—a client, a colleague, a referral partner, or a friend—ask them one question. “If someone asked what I do, what would you tell them?” Then resist the...
Every once in a while, I have the privilege of working on a project that reminds me why I love this work. The new website for Brightway Advisors is one of those projects. What made it special wasn’t simply the finished website. It was the way it came together....
A lot of people come to me because they think they need a new website. The homepage feels dated. The About page has never quite sounded right. The business has changed, and they’re convinced what they need is better copy. That’s certainly where the...
